NOTE: Admongo.gov new site link www.consumer.ftc.gov/admongo
The Federal Trade Commission (FTC) sites for kids that teaches kids to be smarter consumers. Download educational consumer activity worksheets, lesson plans, and take-home handouts. Parents & Teachers can find resource fact sheets for all the lessons to teach children about the marketplace and FTC’s role in it.
Competition? Mergers? Supply and Demand?
Teach kids practical lessons about money and business in a fun and familiar setting.
In the virtual mall, you can play games, design ads, chat with customers and store owners, and much more. You’ll learn key consumer concepts, such as how advertising affects you, how you benefit when businesses compete, how (and why) to protect your information, and how to spot scams. What better place to do it than at the mall!
Each area of the mall focuses on a different topic. To enter, choose an area. In the mall, scroll over a store to find out more about it, then click to go inside. You can also use the Mall Map or the options at the bottom of the screen to navigate. Learn all about advertising and how it affects you as a consumer.
The Federal Trade Commission’s (FTC) Kids' Site, "You Are Here"
- Visit the West Terrace to learn about advertising techniques, target marketing, suspicious claims, and more.
- Visit the Food Court to learn about business competition, supply and demand, the history of the FTC, and mergers and monopolies.
- Visit the Security Plaza to learn about protecting your privacy (online and off) and protect the citizens of Earth against identity-stealing invaders.
- Visit the East Terrace to learn about bogus modeling offers, “free” vacations, “miracle” products, and tip-offs to rip-offs.
Know an Ad When You See One? Play Admongo!
Video: Find out why the Admongo program matters and learn about free resources.
Advertising is everywhere — online, on billboards, television…any place where we get information. Knowing how to identify advertising and understand its messages helps young people become more informed, discerning consumers. Admongo teaches lessons in a fun, interactive video game that features teaching tools for educators and parents.
About Admongo interactive video games
WEST TERRACE:
Shuman’s Shoes
Lesson: Ads and Endorsements
There are lots of different kinds of ads. Here, visitors can design their own poster for a shoe sale or listen to a popular DJ’s endorsement to determine whether it is an ad.
Gr8 Gadgets
Lesson: False or Misleading Ads
Misleading ads cause lots of problems for businesses and consumers. Visitors watch a misleading commercial and then learn how it has caused problems for everyone involved. They also learn how the FTC prosecutes companies that intentionally mislead consumers.
Market-Match Wireless
Lesson: Targeted Marketing
Businesses use target marketing to reach specific audiences. Visitors can learn more about target marketing by matching different styles of cell phones with their target audiences. Play this matching game repeatedly to beat your best time.
Nutrition Emporium
Lesson: Advertising Claims
Companies are responsible for the claims they make in their advertisements. Visitors learn more by examining a print ad with suspicious claims.
SECURITY PLAZA:
Network Security Kiosk
Lesson: Online Safety
Network security officer Jim shares some prized possessions to show how to keep your computers and personal information safe while you are online.
Mall Security Office
Lesson: Identity Theft
Will’s laptop has been stolen! At the security office, visitors learn who stole it, and find out what a stolen laptop has to do with identity theft. They also can ask questions about identity theft and learn how to avoid it.
Book Café
Lesson: Privacy and Personal Information
Emily asks visitors for help designing her online profile. Find out the consequences of posting personal information online and get tips about when it’s appropriate to share.
The Arcade
Lesson: Protect Personal Information
At the arcade, visitors defend against Cyclorean space invaders who want to steal Earthlings’ personal information. They also learn why their personal information is valuable and what is so important about a Social Security number.
EAST TERRACE:
Clothing Co.
Lesson: Modeling Scams
Isaac finds out from a modeling agent that he’s “got the look.” With Emily’s help, visitors can convince Isaac that the amazing offer is a fraud, and that he shouldn’t pay for the promise of success.
Kablamo! Comics
Lesson: Job Scams
Keno tells visitors how he fell for a job scam and offers advice on how to avoid the same fate. Meanwhile, Captain Noscam’s game lets visitors blast key words and phrases that are used frequently in frauds.
Maggie’s Miracle Cart
Lesson: Miracle Products
VeggieWow gives you a boost, improves your memory and clears your skin! Really? Visitors see pitches for several “miracle” products, and then work with Emily to find the clues that show these products aren’t all they claim to be.
Free Vacations!
Lesson: Sweepstakes and Giveaways
Visitors can earn a free vacation if they hit just the right spot on the spinning wheel. After they win, they learn there’s a catch. The mall security officer helps them sniff out this fraud.
FOOD COURT:
Pizza Pizza Pizza
Lesson: Competition
Companies compete with each other by offering some combination of higher quality, lower prices, more choices, and better service. Visitors listen to three different sales pitches for pizza to determine which one appeals to them most.
Candy Tooth Kingdom
Lesson: Supply & Demand
The price of goods is usually determined by supply, demand, and production costs. Here, visitors guess the retail price of various candies by considering these factors.
Cinema
Lesson: History of American Business Competition
The FTC is guided by important laws: the Sherman Act, the Clayton Act, and the FTC Act. Visitors can learn more about the history of the FTC and its role in American commerce by watching a short video and asking questions afterward.
Triple Cold Creamery
Lesson: Mergers
Some mergers eliminate competition, but not all mergers are bad. Often consumers benefit because the merger combines desirable qualities from two different companies. Visitors listen to a conversation to learn more about mergers and the FTC’s role overseeing them.
Public Downloads
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Public Downloads - Español (Spanish)
When available, we provide all our content with a Spanish version in our public download section. You can find additional material from sources listed in all our articles.
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